What they’re saying about John’s books
"For a newcomer
like myself into the field of 'Casino Marketing and Promotions' there is
no better University than 'John Romero' His teachings work! I know that,
only because I've implemented what He's taught. Never gone wrong when I follow
him.
John, I can't
thank you enough. I hope to be among the best 'Marketeers' someday.
Ray Orien
Tulalip Casino
Marketing Department,
Marysville,WA.
"John talks the
language of common sense, which is the international language of my gaming
customers. His advice is honest and open - divulging the secrets of his craft
rather than shrouding them with mystery. The forum at the Slot Manager session
in 1999 was engaging, presented with the customers in mind and therfore a
complete contrast to other sessions presented that day. Many thanks for the
IGWB articles which have always been my first read."
Jonathan Brain
Gaming Manager
Canterbury-Bankstown Leagues Club
Sydney, Australia.
8-8-2000
"John is the master
of the art of the sale. He knows how to persuade customers to spend their
money at your property and his practical and knowledgeable advice make profits
soar. Open any page in ‘Secrets’ and you’ll find a clinic
in effective casino marketing. Once I started the book I couldn’t put
it down."
--Susan Murphy,
Sr. VP & GM
Ramada Express, Laughlin
"Secrets of Casino
Marketing" is a quick, insightful and amazingly on-the-mark read. John takes
you step by step through advertising, direct marketing and promotions to
show you exactly how to get the odds on your side. I ordered several more
copies for my executives and made them required reading."
--Larry Close,
General Manager
The Mill Casino,
North Bend, OR |