John Romero
Gaming's No. l Marketing Authority

Author of
"SECRETS OF CASINO MARKETING" & "CASINO MARKETING"

Quote of the Month Archive

2012 2011 2010 2009 Archives

     January 1, 2012: Mr. Churchill speaks out in true Brit

     "An exchange between Lady Astor and Winston Churchill:" She said, "If you were my husband I'd give you poison." He replies, "If you were my wife, I'd drink it."

     "Some cause happiness wherever they go; others whenever they go."

--Oscar Wilde

     "He had delusions of adequacy."

--Walter Kerr

     "Freedom is one of the deepest and most noble aspirations of the human spirit."

--Pres. Ronald Reagan

     "He is not only dull himself, he is the cause of dullness in others."

--Oscar Wilde

     "Some cause happiness wherever they go; others whenever they go."

--Samuel Johnson

     

(Thanks to Alix Bainbridge for most of this month's quotes)

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     December 1, 2011: Quotemasters Say goodbye to a bum year

     "Some people spend an entire lifetime wondering if they made a difference. The Marines don't have that problem."

--Pres. Ronald Reagan

      "I feel so miserable without you. It's almost like having you here."

--Stephen Bishop

     "He is simply a shiver looking for a spine to run up."

--Paul Keating

     "When you appeal to force, there is one thing you must never do, and that is lose.

--Pres. Dwight D. Eisenhower

      "All you need in life is simply ignorance and confidence and then success is sure."

--Mark Twain

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     November 1, 2011: Quotemasters really tough this month

     "In landing operations, retreat is impossible, to surrender is as ignoble as it is foolish. Above all else remember that we as attackers have the initiative, we know exactly what we are going to do, while the enemy is ignorant of our intentions and can only parry our blows. We retain this tremendous advantage by always attacking rapidly, ruthlessly, viciously, and without rest."

--General George S. Patton's World War II pre-Sicily invasion order, June 27, 1943

      "All you need in life is simply ignorance and confidence and then success is sure."

--Mark Twain

      "I've just learned about his illness. Let us hope it's nothing trivial."

--Irvin S. Cobb

      "My mother should have thrown him away and kept the stork."

--Mae West

     "He has Van Gogh's ear for music."

--Billy Wilder

      "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."

--Mark Twain (thanks, Carol Cook)

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     October 1, 2011: Quotes from the experts, so they say

     "Heresay is what the minority believe. It is the name given by the powerful to the doctrines of the weak."

--Robert Ingersol

     "We must think about things as they are, not as they are said to be."

--GBS

     "We acquire the strength we have overcome."

--Ralph Waldo Emerson

     "An intellectual is a man who takes more words that necessary to tell more than he knows."

--Dwight D. Eisenhower

     "I never give them hell. I just tell them the truth and they think it's hell."

--Harry S Truman

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     September 1, 2011: Quote Master back in form, likes 'em long

     "Advertising has done more to cause the social unrest of the 20th century than any other single factor."

--Clare Booth Luce

     "Time is too slow for those who wait, too swift for those who fear, too long for those who grieve, too silent for those who rejoice. But for those who love, time is eternity."

--Henry Van Dyke

     "I can think of nothing more boring for the American people than to have to sit in their living rooms for a whole half hour looking at my face in their television screens."

--Dwight D. Eisenhower

     "In Paris they simply stared when I spoke to them in French. I never did make those idiots understand their own language."

--Mark Twain (for Carol Cook)

     "Great minds discuss ideas, average minds discuss events, small minds discuss people."

--Admiral Hyman Rickover

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     July 1, 2011: Classy quotes from the man, Ronald Reagan

     "No people who have ever lived have fought harder, paid a higher price for freedom, or done more to advance the dignity of man than Americans."

     "The future doesn't belong to the fainthearted; it belongs to the brave."

     "Our leaders must remember that education doesn't begin with some isolated Washington bureaucrat. It doesn't even begin with state or local officials. Education begins in the home."

     "The most terrifying words in the English language are, 'I'm from the government and I'm here to help.'"

     "Of the four wars in my life- time, none came about because the U.S. was too strong."

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     July 1, 2011: How could we survive sans quotes?

     "The difference between the right word and the almost right word is the difference between lightning and a lightning bug."

--Mark Twain

     "Half the promises people say were never kept, were never made."

--Edgar Watson Home

     "A friend in power is a friend lost."

--Henry Adams

     "Advertising has done more to cause the social unrest of the 20th century than any other single factor."

--Clare Boothe Luce

     "Our country's motto is, 'In God We Trust.' At the rate we're going that motto may be the only thing of value on our coins."

--Ronald Regan

(Thanks to Carol Cook for sending Mark Twain's quote.)

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     June 1, 2011: Quotester Strikes Again

     "Without my morning coffee I'm just like a dried-up piece of roast goat."

--John Sebastian Bach

     Xenagorbibliomania: an obsessive curiosity about the books that strangers read in open spaces."

--Nick Hornby

     "The only thing I like about rich people is their money."

--Lady Astor

     "Whether you think you can or think you can't, you're right."

--Henry Ford

     "Some people pay compliments as if they expected a receipt."

--Kin Hubbard

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     May 1, 2011: Short Quotes, Long Quotes. Sexy Quotes

     "Contract: an agreement that is binding only on the weaker party."

--Frederick Sawyer

      "All you need in life is simply ignorance and confidence and then success is sure."

--Mark Twain

     "A society that puts equality, (in the sense of equally of outcome) ahead of freedom will end up with neither equality nor freedom."

--Milton Friedman

     "Saving is a very fine thing. Especially when your parents have done it for you."

--Winston Churchill

     "No rich man is ugly."

--Zsa Zsa Gabor

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     April 1, 2011: Can writers spin off mean quotes?

     "With sixty staring me in the face, I have developed inflammation of the sentence structure and a definite hardening of the paragraphs."

--James Thurber

     "Writers are people who have a harder time writing than ordinary people."

--Thomas Mann

     "I love being a writer What I can't stand is the paperwork."

--Peter DeVries

     "I'm probably the world's worst writer, but I'm the world's best rewriter."

--James Michener

     "To write simple is as difficult as to be good."

--W. Somerset Maugham

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     March 1, 2011: A quote in time saves nine

     "Never multiply explanations. Rather, select the simplest and most obvious of them."

--Occam's Razor

     "The House Un-American Activities Committee will nail anyone who scratched his ass during the National Anthem."

--Humphrey Bogart

     "If a thing is old it is a sign that it was fit to live. The guarantee of continuity is quality."

--Eddie Rickenbacker

     "The ability to sell rests on three bases: Verisimilitude (having the reader regard what you say as truth) Clarity and Benefit."

--Herschell Lewis

     "Nothing worth doing is completed in our lifetime. Therefore, we must be saved by hope."

--Reinhold Niebuhr

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     February 1, 2011: A Quota of Quazy Quotes

     "Wit is like caviar. It should be served in small, elegant portions and not splodged around like marmalade."

--Noel Coward

     "Think strategically, act primitively."

--French poet Rene Char

     "Work is a gift. Work organizes our days, gives us something to wake up for, and offers us a sense of achievement and purpose. Work clears the despair and fear out of our heads. To teenagers work is a drag and a burden. To wiser heads, its salvation."

--Ben Stein

     "Price is price, but value is the total experience."

--Leonard Berry, JC Penny

     "All our words from loose using have lost their edge."

--Ernest Hemingway

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     January 1, 2011: Quotemakers, back again in a new year

     "Our language becomes ugly and inaccurate because our thoughts are foolish, but the slovenliness of our language makes it easier for us to have foolish thoughts."

--George Orwell

     "There are two kinds of statistics, the kind you look up and the kind you make up."

--Rex Stout

     "The answer is simple. I have no idea."

--Humorist Dave Barry

     "Of course I believe in luck. How else does one explain the successes of one's enemies?"

--French artist Jean Cocteau

     "Imagination is more important than knowledge."

--Albert Einstein

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     December 1, 2010: Quotemasters of the day have their say

     "No particular man is necessary to the state. We may depend on it that, if we provide the country with popular institutions, those institutions will provide it with great men."

--Thomas Macaulay
British historian

     "The greater the number of laws and enactments, the more thieves and robbers there will be."

--Lao-tzu, Chinese philosopher

     "The past is never dead. It is not even past."

--William Faulkner, American author

     "If you would not be forgotten, as soon as you are dead and rotten, either write things worth reading or do things worth writing."

--Benjamin Franklin

     "Please continue coverage of Mr. Berlusconi's career, especially his comments. I loved his observation on an unsolicited and unwanted comment by France's Jacques Chirac. He said, 'Mr. Chirac has missed another opportunity to remain silent.' "

--Letter to the editor

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     November 1, 2010: The quotable quote quota word machine

     "A mass of words falls upon the soft snow, bluring the outlines and covering up all details."

--George Orwell

     "Nothing is ever accomplished by a reasonable man."

--GBS

     "History is a lie agreed upon."

--Napoleon

     "Progress might have been all right once, but it has gone on too long."

--Ogden Nash

     "Great minds discuss ideas, average minds discuss events, and small minds discuss people."

--Hyman Rickover

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     October 1, 2010: Quotes worth quoting

     "O, Lord, we are about to join battle with vastly superior numbers of the enemy. Father, we would like you to be on our side and help us, but if you can't do it, for Christ's sake don't go over to them. But lie low and keep dark, and you'll see the damnedest fight you ever saw in all your born days. Amen."

--Denver's Ed Halloran quoting Col. Jack Hays of the Texas Rangers (US-Mexico war)

     "If a thought is old, it is a sign it was fit to live. A guarantee of continuity is quality."

--Eddie Rickenbacker (1890-1973)

     "Ours is the age of substitutes. Instead of language we have jargon. Instead of principles, slogans, and instead of genuine ideas, bright suggestions."

--Eric Bentley, British author

     "When I rest, I rust."

--Fritz Thyssen German Industrialist

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     September 1, 2010: Five authors, five rules for living

     "We are what we pretend to be, so we must be careful what we pretend to be."

--Kurt Vonnegut

     "The one thing that doesn't abide by majority rule is a person's conscience."

--Harper Lee

     "It's funny about life. If you refuse to accept anything but the very best, you often get it."

--Somerset Maugham

     "Don't go around saying the world owes you a living. The world owes you nothing. It was here first."

--Mark Twain

     "Be not afraid of greatness. Some are born great, some achieve greatness, and some have greatness thrust upon them."

--William Shakespeare

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     August 1, 2010: Quotebook: Old celebs on parade

     "I think the most important thing a woman can have, next to talent, is her hairdresser."

--Joan Crawford

     "You can fool all of the people all of the time if the advertising is right and the budget is big enough."

--Joe Levine

     "Marilyn was mean. Terribly mean. The meanest woman I have ever met around this town. I have never met anybody as mean as Marilyn Monroe or as utterly fabulous on the screen."

--Billy Wilder

     "The face of Garbo is an idea. That of Hepburn an event."

--Roland Barthes

     "Sally Field, in the film, Absence of Malice, said her father was an investment banker. Paul Newman replied, so was mine, but they called him a loan shark."

--Earl Wilson

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     July 1, 2010: Quotebook: sharp blows at conformity

     "All music is folk music. Never heard no horse sing a song."

--Louis Armstrong

      "I always turn to the sports page first. It records accomplishments. The front page is nothing but failure."

--Earl Warren

      "Behind the phony tinsel of Hollywood lies the real tinsel."

--Oscar Levant

      "The best time I ever had with Joan Crawford was when I pushed her down the stairs in Whatever Happened to Baby Jane.

--Bette Davis

     Reviewing Katherine Hepburn: "She ran the whole gamut of emotions from A to B."

--Dorothy Parker

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     June 1, 2010: General Mac speaks out for youth

     Youth is not a time of life. It is a state of mind; it it a temper of the will, a quality of the imagination, a vigor of the emotions, a predominance of courage over timidity, of the appetite of adventure over love of ease.

      Nobody grows old by merely living a number if years; people grow old only by deserting their ideals. Years wrinkle the skin, but to give up enthusiasm wrinkles the soul. Worry, doubt, self-distrust, fear and despair are the long years that bow the head and turn the growing spirit back to dust.

      NOTE: This just one third of a message that hung over the desk of General Douglas MacArthur during the long years he endured to win the war in the Pacific. More to follow.

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     May 1, 2010: Just win, baby, just win

     "Sports is the toy department of human life"

--Howard Cosell

      "Sports do not build character. They reveal it."

--Heywood Broun

      "Fishing is a delusion entirely surrounded by liars in old clothes."

--Don Marquis

     "Professional football is getting very rough. You have to wear shoulder pads, a face mask and a hard helmet--and that's just to sit in the stands."

--Anonymous

     "This guy is so fast he could throw a pork chop past a wolf."

--Various Sources

     Thanks again to Leo Rosten and his marvelous book, :"Carnival of Wit"

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     April 1, 2010: Four experts give the war a new face

     War is too serious a matter to entrust to military men.

--Georges Clemenceau

     War does not determine who is right - only who is left.

--Bertrand Russell

     "War is Peace" "Freedom is Slavery" "Ignorance is Strength."

----George Orwell's Nineteen Eighty-Four

     We have the finest food, the finest equipment, the best spirit, and the best men in the world. Why, by God, I actually pity those poor sons-of-bitches we're going up against. By God, I do.

--George S. Patton, Jr.

     Quotes by he finest military quote site, allgreatquotes.com/war

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     March 1, 2010: Investing strategy made easy

     "There's something about inside information which seems to paralyze a man's reasoning powers."

--Bernard Baruch

     "The market can remain irrational longer than you can remain solvent."

--John Maynard Keynes

     "Read Ben Graham and Phil Fisher, read annual reports, but don't do equations with Greek letters in them."

--Warren Buffet

     "Money is not required to buy one necessity of the soul."

--Henry David Thoreau

      All these strategies were clipped from the back of an investment newsletter. Unfortunately its name was clipped off, too.

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     February 1, 2010: The Elements of Style still reigns

E.B.. White, the co-author of "The Elements of Style," was a student at Cornell in 1919, and happened to take an English class from Prof. William Strunk Jr. The coursebook, named "The Elements of Style," was written by Prof. Strunk. White enjoyed the class and the book and moved on with his life. Thirty eight years later a major publisher hired him to revise the book for the college market (Prof. Strunk had died). Commenting on his first revision in 1957, White said:

"It was Will Strunk's parvum opus, his attempt to cut the vast tangle of English rhetoric down to size and write its rules and principles on the head of a pin. It was a 43-page summation of the case for cleanliness, accuracy, and brevity in the use of English."

Several editions have been written by White and "The Elements of Style" remains a masterpiece. Writers who don't have this book aren't writers.

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     January 1, 2010: Does love conquer all? Not quite.

      "Love should be simple, but it's not. Hate should be hard, but it's easy."

--Tanya Tucker

      "Love means to look at yourself the way one looks at distant things. For you are only one thing among many."

--Czeslaw Milosz

      "Harmony is pure love, for love is complete agreement."

--Lope de Vega

     "Love conquers all things except poverty and toothache."

--Mae West

      "Many a man has fallen in love with a girl in a light so dim he would not have chosen a suit by it."

--Maurice Chevalie

      All quotes are from Daily Dose of Knowledge: Brilliant Thoughts.

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     December 1, 2009: The perils of boredom and bores

      Bore: One who has the power of speech but not the capacity for conversation.

Benjamin Disraeli

     When a bore leaves the room, you feel as if someone fascinating just came in.

Jewish Saying

     Bore: A person who talks when you wish him to listen.

Ambrose Bierce

     Dear World: I am leaving because I am bored.

George Sanders (taken from his suicide note).

All of the above are from Leo Rosten's Carnival of Wit, a jewel of a book

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     November 1, 2009: At last! Women's Fashions

      "Women's styles may change, but their designs remain the same."

--Oscar Wilde

     "High heels were invented by a woman who had been kissed on the forehead.

--Christopher Morley

     "When in doubt, wear red."

--Bill Blass

     "I dress for women--and I undress for men."

--Angie Dickinson

      "I never expected to see the day when girls would get sunburned in the places they do now."

--Will Rogers

Thanks again to Leo Rosten and his truly excellent, Carnival of Wit. I'd buy this book if I were you.

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     October 1, 2009: True wit lampoons conformity

      "Men will confess to treason, murder, arson or a wig. Few will own up to no sense of humor."

--Frank Moore Colby

     "Adam was the only man who, when he said a good thing, knew nobody had said it before him."

--Mark Twain

     "A humorist is a man who feels bad but who feels good about it."

--Don Herold

     "Analyzing humor is like dissecting a frog. Few people are interested and the frog dies,

--E. B. White

      All of the above, including the headline, from Leo Rosten's terrific book, Carnival of Wit

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     September 1, 2009: Ad master Mr. David Ogilvy

     After direct marketing genius David Ogilvy gave a speech in India, A member of the audience said "India draws inspiration from Madison Avenue, but what is Madison Avenue's source?" Ogilvy replied, "Modesty forbids."... Fortune Magazine published a story entitled "David Ogilvy, Advertising Genius?" Said Ogilvy, "I almost sued them for the question mark."...In a speech in Paris, Ogilvy scorched general ad agencies with this line: "Your favorite music is the applause of your own art directors and copywriters. Ours is the ring of the cash register."

      ...Ogilvy always assumed the intelligence of the consumer. "The customer isn't a moron," he wrote. "She's your wife."

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     August 1, 2009: What's love got to do with it?
  • "The story of a love is not important. What is important is that one is capable of love."
         --Helen Hayes
  • "One is very crazy when in love."
         --Sigmund Freud
  • "Love consists in this, that two solitudes protect and greet and touch each other."
         --Rainer Maria Rilke
  • "It is better to have loved and lost than never to have lost at all."
         --Samuel Butler

These varying angles on love are from Leo Rosten's Carnival of Wit: Headline by Tina Turner.

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     July 1, 2009: Leo Rosten hits it big in Carnival

     Leo Rosten's Carnival of Wit is a laugh a page. Leo opens it with a warranty to buyers: "If you are not completely delighted with this book, just return it to me with the receipt showing exactly how much you paid. I promise to return your receipt within five days."

     Under MARRIAGE,
          the following:

  • "Marriage is the only adventure open to the cowardly" (Voltaire)
  • "Marriage--a master, a mistress and two slaves,making in all, two (Ambrose Bierce)
  • "Marriage is popular because it combines the maximum of temptation with the minimum of opportunity (GBS)
  • "Marriage is a very good thing, but I think it's mistake to make a habit of it (W. Somerset Maugham)
  • "A man in love is incomplete until he is married. Then he is finished." (Zsa Zsa Gabor)

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     June 1, 2009: A humorist who's called nation's best

     The following bits of advice came from the man they call America's most famous humorist. Do you know his name? Then read on.

  • "Never slap a man who's chewing tobacco...
  • Always drink upstream from the herd...
  • Never kick a cow chip on a hot day...
  • If you find yourself in a hole, stop digging...
  • Never miss a good chance to shut up...
  • The quickest way to double your money is to fold it and put it back in your pocket...
  • Eventually you'll stop lying about your age and start bragging about it."

Thank you, Mr. Will Rogers.

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     May 1, 2009: Mr. Ogilvy's denouncement of ad agencies

     "You generalists are the glamor boys and girls of the advertising community. You regard advertising as an art form and expect your clients to finance expressions of your genius. We humble people who work in direct marketing do not regard advertising as an art form. Our clients don't give a damn whether we win awards at Cannes. They pay us to sell their products. Nothing more. We sell--or else."

     --An excerpt from David Ogilvy's famous speech to an international gathering of direct marketers in Paris, in 1986. His ire is directed at general advertising as he advocates the superiority of direct marketing.

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     April 1, 2009: "H. L. Mencken.," writes Leo Rosten, "was one of America's greatest editors, critics, and writers. He was a master of withering wit, libertarian par excellence, a cynic, erudite agnostic, and an ebullient pessimist. He detested prudes, excoriated pomposity, mocked hypocrisy, and used the English language as a club, rapier, scalpel, and trumpet." Thank you, Leo. He was my favorite, too

      H.L. Mencken lived with endless gusto

     "It's hard to believe a man is telling the truth when you know that you'd lie if you were in his place... Conscience is the inner voice that tells you someone may be watching...Operas in English are about as sensible as baseball in Italian... A demagogue is a man who preaches doctrines he knows to be untrue, to men he knows to be idiots...Injustice isn't hard to bear; it's justice that really hurts.

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     March 1, 2009: "Writers: Schmucks with Underwoods" --Jack Warner

     "You must not suppose, because I am a man of letters, that I never tried to earn an honest living." --GBS

     "When in doubt, have two guys come through the door with guns." --Raymond Chandler

     "I was sorry to have my name mentioned as one of the great authors, because they have a sad habit of dying off. Chaucer is dead. Spencer is dead, so is Milton, so is Shakespeare, and I'm not feeling very well myself." --Mark Twain

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     February 1, 2009: Mr. Forbes lets us in on his life

   "Diamonds are nothing more than chunks of coal that stuck to their jobs...It's more fun to arrive at a conclusion than to justify it...Being right half the time beats being half-right all the time...Never hire someone who knows less than you do about what's he's hired to do...When what we are is what we want to be, that's happiness...Education's purpose is to replace an empty mind with an open one."

     --Delightful quotes from the fertile mind of Malcom Forbes

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     January 1, 2009: Use humor where you can, but with care

   "Use humor where you can. It makes people like and trust you, but never drag it out for the sake of saying something funny. Avoid humor if there's any chance it will irritate. Never use off-color, religious or political humor, and never make the reader the butt of your humor. Respond to letters written in the light vein with your own letters that smile and chuckle in the same manner."

     --From direct marketing pro Ferd Nauheim's l982 book, Letter Perfect

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